With approaches that position Havaianas sandals as a fashion element, which at the same time inspires lightness. The intention was to design a global campaign, positioning Havaianas not only as functional, but also as fashion and style icon that lives naturally in the international consumers lifestyle. In this project we worked to provide directions to the teams and ensure that all delivery was faithful to the concept developed.
Agency: DOJO
Director: Thiago Baron
Design Lead: Igor Berck
Design Team: Diego Silva, Lukas Kawakami, Felipe Rizo, Giuliano Laruccia, Rebeca Massa, Sara De Carli
Motion Design: Bruno Santos, Hugo Romero, Gabriel Ferrari
Concept: Fernando Bartolo
Shooting: NOTTHESAMO
Type In Use: Maison Neue by ©Milieu Grotesque
Director: Thiago Baron
Design Lead: Igor Berck
Design Team: Diego Silva, Lukas Kawakami, Felipe Rizo, Giuliano Laruccia, Rebeca Massa, Sara De Carli
Motion Design: Bruno Santos, Hugo Romero, Gabriel Ferrari
Concept: Fernando Bartolo
Shooting: NOTTHESAMO
Type In Use: Maison Neue by ©Milieu Grotesque